Mary Kay Cosmetics
Overview
MaryKay.com Website Redesign
In my role for Mary Kay Cosmetics, I led User Interface (UI) design efforts of the MaryKay.com website redesign project that centered around enhancing the user experience. Leveraging tools such as Figma, Illustrator, and Photoshop, I meticulously crafted high and low-fidelity prototypes and wireframes for a revamped Mary Kay community section.
A key aspect of the redesign involved implementing a sophisticated three-tiered navigation menu, strategically categorizing content into sections for shopping, services, and community engagement. This multifaceted approach aimed to streamline user interactions and optimize the overall navigation experience, ensuring that visitors could seamlessly explore and engage with Mary Kay's offerings.
Project Objective
The current Mary Kay Cosmetics website faces usability challenges and lacks an efficient structure to accommodate the diverse needs of its users. Users experience difficulties in navigating the site due to a convoluted menu system, hindering seamless access to essential features such as shopping, services, and community engagement. The existing design does not effectively showcase the brand's offerings, and the community section lacks a user-friendly interface.
Goals
This project aims to address these issues by implementing a comprehensive website redesign, utilizing tools like Figma, Illustrator, and Photoshop to enhance the overall user experience. The primary goal is to create an intuitive and visually appealing platform that not only facilitates easy navigation for shopping and services but also fosters a vibrant and engaging community space.
Timeline
3 Weeks
Team
Myself and 1 User Experience Designer
Tools
Figma, Adobe Illustrator, Adobe Photoshop
Target Audience
The redesigned Mary Kay Cosmetics website targets a diverse audience interested in beauty and skincare products, services, and community engagement. This includes current and potential customers seeking a user-friendly platform for product exploration and purchase, as well as those interested in Mary Kay services and community interactions. The audience spans different demographics, reflecting the inclusive nature of Mary Kay's customer base.
High-Fidelity Mockups
Low-Fidelity Mockups and Process
Design Thinking Principles used to create the redesigned website.
